Test results:
Creative sales impact: 91
Creative brand impact: 74
Marketing objective
Become the most preferred “value for money” brand. Drive brand penetration amongst gen Z.
Brand problem to solve
“Now there is a wide choice of good value energy drinks. Drive me doesn’t come to my mind when I need an energy drink.”
Consumer insight
I need my achievements to be visible and recognized by those whose opinion is valuable to me.
Brand purpose
Drive me exists to keep you on successful track
Campaign results
Drive Me successfully increased brand penetration by 1% and awareness by 5% through “Turns you on” campaign, which utilized a variety of tactics, including digital advertising, influencer partnerships, and events, to reach a value energy drinks audience and build stronger emotional connection with them.