Hero campaign idea

New level of success is Adrenaline Rush communication platform pushing the boundaries of extreme video content which key energy drink market players were focusing on in their communication strategies.

Objective

Build awareness and consumer excitement by high extreme stunt videos delivering energy benefits and motivating consumers to achieve success.

What

For the first time in the world, a rider performed the dangerous FMX stunt “Hart Attack” from one moving BelAZ vehicle to another and set a new record with Adrenaline Rush.

KPIs

12MM views