Test Results:

Creative Sales Impact: 93

Creative Brand Impact:95

Objective

Make consumers think of Adrenaline Rush as #1 energy brand, which fuels your energy and confidence to step towards your aspirations

Insight

Our philosophy is not about being average, we are about bringing things to the maximum, to the limit, to the extreme.

Brand Role:

Unlock people’s confidence and push people to beat their internal limits.

What:

Series of events in iconic landscapes in Russia that unites extreme sports, music, and local culture in a special Adrenaline way

The campaign was put on hold after PEP new operational principals release at the beginning of 2022.